To provide a relevant and useful experience throughout the entire buying cycle, by understanding what content led your leads to convert, so you can customize your messages based on their behaviour, resulting in conversions and sales and a more relevant experience for your visitors.
Here is a presentation that best explains how you can use the script to collect lead intelligence on your website:
View more PowerPoint from Weir Endra
MARKETING TECHNOLOGY 
Hello there! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly? My site looks weird when viewing from my iphone4. I’m trying to find a template or plugin that might be able to fix this problem. If you have any suggestions, please share. Thank you!
I guess, a designer will be able to help you here