Tap new opportunities via effective email marketing

For entrepreneurs running their online ventures, the new-year promises to bring in tidings of newer growth in businesses. Email marketing can be an effective way of tapping new opportunities.

There is so much at stake with 40 Million Shoppers online. The e-commerce segment itself is set to expand rapidly thanks to a projected rise in the number of online shoppers to 40 million by 2016. The market players are already gearing up to tap a share of the big e-commerce market pie. Market strategies are being worked out and reworked to reach out to the prime drivers of this growth story – customers – spread across the globe.

Effective Email marketing

Email marketing forms a critical component in the entire scheme of things in an organisation. No new growth targets can be planned and new marketing strategies effectively implemented if businesses work in isolation, without taking into account the customers’ preferences. Reaching out to customers via emails for a firsthand knowledge about them and their choices about products and services, etc. and engaging them are the core objectives of email marketing game plan. But, here is the rub!

Hurdles on the way

Engaging customers through emails, despite the seeming simplicity of the task, is not always the easiest way to make the first contact with the targeted customer. It is very likely that for days there will be no ‘click’ on the sent email. Remember, getting the first click to a campaign email, despite it having the best of templates and information and other attractive content, is the most difficult thing to come by, the big milestone to pass through before converting the targeted customer into a real buyer.

Tools for the email marketer should combine email drip automation, scoring and real-time messaging and help them efficiently optimize and add value to the business’s ongoing mail marketing initiatives. Tools like Plumb5 can help marketers run effective mail campaigns and take their conversions to the next level

Plumb5 Mail Marketing app provides mail marketers with

  • Unified Contact Bin to import all email contacts across all sources
  • Segmentation Feature helps marketers to create custom segments based on user parameters
  • Template Library that supports real-time personalization
  • Connectors to import content on WordPress or other content management systems
  • Ability to validate email address and templates as part of SPAM prevention
  • Mail Merge feature, available with user details, product details, product pricing and other custom fields
  • Landing Pages and Custom Opt-out Templates provided with all templates
  • Email A/B Testing to understand email template effectiveness
  • Allows to integrate with ECommerce Platforms to trigger emails based on transactions, add-to-cart events or other promotional triggers
  • Setup drip based promotional campaigns for automated email conversion campaigns
  • Track-back of email sent, opened, click-through and click-through session data for understanding effectiveness
  • User-wise history of emails sent to them and segmentation based on responses for effective follow-up campaigns
  • Campaign based analytics and reporting for measuring campaign performance

Plumb5 Real-time Marketing Platform offers businesses, a complete suite of marketing features encompassing email and personalization that runs on 1:1 customer data, with intelligent automation functionalities

Segment of one – fine art of personalised marketing

 At a broader level segment-of-one is a micro management of customer meta- data at an individual level, a set of data that describes and gives information about other data, generated through various points of contact with online or outdoor retail stores, and leveraging the same for the businesses’ growth.

Segmenting preferences

Simply put, it is segmenting of different customer choices, preferences or likings into specific need, taste or choice based categories of goods and services. The segmenting is a subtle and effective way of determining the varied to specific interests of customers.

High value customers

Segment of one comprise of micro segments aimed at individual customer in a unique way. This individual targeting enables retailers to turn visitors into what experts say ‘high-value’‘long term’ customer at a much quicker pace than otherwise possible.

Buyer centric approach

  • On web pages online marketers show products closer to customers’ liking after analysing individual buying pattern.
  • This very individual buyer centric approach is at the core of the segment-of-one marketing and one of the significant factors for driving businesses.
  • Some of the big online retail stores are already putting it to effective use, helping their businesses thrive exponentially.

How to micro-segment!

Micro segmenting is done mainly through individual leverage and grouping them based on identical traits.

  • Individual leverage happens with a customer’s generic visit to web sites.
  • With the increase in the use of sites companies get to learn more about the customer enabling them to finely segment customers.
  • This further encourages customers to increase their use resulting in more business for the company.
  • As more like-minded customers visit the web sites companies identify a common set of pattern.
  • More people visiting sites means more recommendations encouraging more customers to follow suit resulting in more sales and increasing profits.

Marketing transformation

  • From earlier hard coded html version of company brochure, content management to the latest deployment of segmentation engines, the shift in the way of doing business has been more pronounced than ever before.
  • No more just blasting database or sending generic emails to customers, segmenting database and targeting specific segment of customers with individual emails is fast becoming the order of the day.

More conversion

  • Given the scenario, market experts predict a rising trend of segmenting email to individual customers to significantly increase the rate of conversion. But it is still early days for segment of one.
  • As more and more enterprises learn to take advantage of process of segmentation on their websites to connect front end to the back end of marketing process a windfall is imminent.

Time to gear up!

  • For enterprises, still to come to grips with the new reality of market place, it is high time they streamline their marketing database.
  • It is also imperative that they integrate the information at their disposal so that it can be segmented in every possible ways to convert visitors to their website to real and returning buyers.

Understanding customers

The metadata around contacts will also facilitate creation of fine segments. This leaves enterprises with the most important task of improving their business prospects by targeting contacts with timely emails and useful web contents to improve the rate of customer conversion. More the interaction with contacts better will be the understanding of customers’ preference and chances of increasing profit margins, dramatically!

Beacon Marketing is good

Beacon Marketing

With the rise of the mobile-empowered consumer, innovative marketers are using beacons to create more compelling, personalized customer experiences at the store and department level. Every in-store mobile experience that is delivered to a shopper must be relevant to the interests and behaviors of that shopper, and must provide clear value to the consumer

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Put Your E-Commerce on Steroids

E-commerce today is a booming sphere of business, where it provides freedom to the customers to get all their desired services at their fingertips. Few clicks and one can buy anything under the sun. With such opportunities, every business is adapting online commerce in order to accelerate time to revenue, which converts to growth.

The competitiveness is driving business to focus on consumer-centric marketing strategies for satisfying services in order to stay ahead of everyone. The simple mantra to this is: to listen and record consumer’s experience, across all touch-points so that a more relevant and delightful experience can be built to keep customer satisfaction high.

Track the Visitor Activities with Eagle’s Eye

It has become easier for business websites to keep a track of the number of visitors to their website and their activities. For example, an apparel and accessories website would like to see what kind of visitors visit their website more, and categorize them into age, gender, areas and preferences, which helps the business to understand their reach, and plan marketing strategies for the category of the highest visitors in mind.

Real Time Tracker, a script based feature in Plumb5, helps the website managers to keep a record of the anonymous visitors, and their activities, like how long the visitors have stayed on the website, what are the different sites that they have visited and how long did they stay there, if they have clicked on any of the products in the website, etc.

This helps in quantitative analysis of the collective information of the website and its reach among the consumers, and in the qualitative analysis of collective data on the most visited sites and products in the website, which in turn helps the business websites to observe what their popular products and services are.

Leading the Leads towards the Best

Real Time Tracker also helps in categorizing the visitors into two categories: one is the lead i.e. the person who signs up for the website and his/her name, location and contact details are stored in the server; the second one is the anonymous visitor, who does not sign up for anything, but just stays and searches different products and services in the website. The lead becomes a privileged visitor who receives notification about the sales and launches on the website according to his choices and most viewed products and services.

This way, the website remains in touch with each lead through automated personalized e-mails and notifications. However, Plumb5 also helps the website to convert anonymous visitors to leads with a range ofengagement forms to understand preferences or garnerthe contact details of the visitor.

It has also become possible for websites to segregate the light shoppers versus the big spenders. This way, Plumb5 helps them to plan a strategy on how to approach them with discounts and products which would suit their budget and taste. This helps businesses to stay connected with the lead throughout and invite them more to utilize their services and products.

Caring About Customer Sentiments

We are living in the time where people like to put up everything on social media, it is important to use it as a tool to keep a check on how customers feel about the product and their services. Social media is not only about connecting with friends, but has also become a source of information and feedback. A space in the social media platform helps in advertising the website online on different platforms, inform people about new launches and sales, and let customers post their feedback about their experience. Plumb5 helps the business to keep a record of the customer sentiments, address queries and improve their services based on their feedback. A happy customer is always one step up on the ladder of success.

In case of any kind of queries that comes in the way of utilizing the services, Plumb5 provides space for online chatting with the people working for the website, which helps them to clear all their doubts and questions before making a transaction.

With the booming population, technology, consumerism, and competition come with an exasperating amount of data. To develop from the renaissance style of manning each of them manually, technology has found a way within, to structure and align data, so as to make it agile and easy for businesses to stay competitive in the customer satisfaction space.

The Right Fit for Your Digital Marketing

Most businesses face marketing issues at any given point of time since they require professional approach and research-driven inputs. Typical marketing issues inherently vary from industry to industry oreven business to business. It is never easy for businesses in the apparel industry to chalk out effective marketing strategies to keep up with business profitably due to rapidly changing customers’ expectations and market trends.

Despite many researches, the apparel industry is going to be a tough task for digital marketers to cope up with the expected results. It is because of challenges that are likely to be faced, which are sustainability, lack of operational efficiency and the increasing impact of social media on business.

Digital marketers are spending  lot of their time in bringing traffic to the website by using  SEO, SEM, PPC and social media, but the real game starts when a customer lands on the website. It is absolutely necessary to understand customers and analyze their buying behaviors and patterns to craft suitable marketing solutions.

Many businesses, in the apparel industry, are today facing low retention, low conversions, high customer acquisition costs, low engagement and low average revenue per visitor as they fail to understand their clients’ needs or take suitable remedial actions.This makes businesses to look at optimal platforms that can boost sales with minimal efforts and lesser spends.

A Compact Platform that Suits any Style

Plumb5 is a segment-of-one marketing platform, which addresses and solves the above problems, using real time engagement and personalization. It helps not only in understanding who is on the website but also to engage, understand insights and behavioral traits of that visitor. Plumb5 aids in broadening the conversion rates.

With the help of real time tagging, Plumb5 can provide full details of visitors along with their previous history on the website. It is primarily a real time marketing and integrated tool that works with different features such as rule based engagement through forms, banners etc. It is helpful even in personalization of the website for visitors in order to have a better feel and experience.Plumb5 provides real-time support if a person seeking instant help by utilising  the inbuilt interactive chat feature.

Multi-functional and Multi-faceted

Using this unique marketing platform, businesses in the apparel industry can:

  • track visitors on the basis of sources (ads), locations, site behaviour and activities, add to cart events, abandonment etc
  • evaluate and validate content/product views of visitors and recommend
  • generate engagement forms based on customers’ behaviours
  • Initiate mail triggersand automate periodic rule-based email follow-ups
  • connect with customers socially to offer updates and offers

Above all, Plumb5 also offers users’ in-built features such as feedback widgets, hybrid chats, click-to-call widgets, topic crawlers, brand sentiment search etc. With these functionalities, Plumb5 intends to remove the need for companies to make huge investments in sales promotional activities.

The Importance of Social in your Omnichannel Strategy

Social plays an important role in your omni-channel Strategy. Not only does it serve as a channel for periodic brand alerts ensuring brand recall, but can also be scaled to communicate and engage prospects and customers and convert these engagements to purchases. Facebook Notifications can be used to engage signed up users, which promises a high open rate for your messages

It would be important to understand your social users; whether they are just followers or prospects or even customers in order to push highly relevant messages that carries high probability of conversion. To create relevance in messages, it would be necessary that we look through their journey and behavior in other channels of that particular user.

Plumb5 Integrated Omnichannel platform allows marketers to understand which of their users (prospects and customers) are active socially and allows them to configure triggers to send personalized campaigns on social channels (facebook, twitter, and others). The responses of these campaigns are recorded and integrated back to the omni-channel journey. This gives the marketer a holistic picture in terms of the user behavior on social channels in comparison to other channels within the user journey and be able to attribute time and efforts spent to measure effectiveness.

The Dashboard on Plumb5 Social App gives the marketer a quick preview of the social cohorts. The Cohorts (User Groups) created within your lead management tool or your CRM is integrated with the social app to understand which of these users have a public social handle. Using the social handle, an invitation can be sent to the user to join the social app.


Social Monitoring: Effectiveness Report

Social Media: Effectiveness Report

Measuring the social effectiveness of the campaigns shared on social sites: The above report shows how Plumb5 fared across social sites and which channel paved the way for requests/lead generation. The report does not include metrics from paid campaigns and this is created to measure the effectiveness between paid and organic campaigns.

Plumb5 integrates with the web-services of the social sites, to aggregate analytics and reports the holistic view of your social effectiveness.