Customer data can be aggregated and unified, using web services offered by marketing tools housing customer data. But the challenge is to aggregate, unify, derive insights and applying it to actions in real-time. To address this challenge, Plumb5 CI platform, tags and scores data in real-time and extends it to personalization and messaging campaigns.
The graphic illustrates the aggregation approach, comparing traditional solutions with Plumb5
To know more about our integrated customer tagging, click here to understand the system and method for customer identification using a real time unique string