Customer Data Unification

Customer data can be aggregated and unified, using web services offered by marketing tools housing customer data. But the challenge is to aggregate, unify, derive insights and applying it to actions in real-time. To address this challenge, Plumb5 CI platform, tags and scores data in real-time and extends it to personalization and messaging campaigns.

The graphic illustrates the aggregation approach, comparing traditional solutions with Plumb5

Data aggregation for unified profiling

To know more about our integrated customer tagging, click here to understand the system and method for customer identification using a real time unique string


How a market research agency used visitor profiling to tag online survey responses


A market research agency wanted to know the individual behaviour of respondents on their website, before and after taking their online survey. This activity would have helped the agency in profiling the users who helped them in assessing the user’s intent and value.

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Plumb into Advanced Customer Views

Here is a screenshot of our new release which will be available from Jan 5th 2013. The sample screen shows the preview of advanced customer reporting, where the scenario is such that 5 data sources are unified. The report unifies web analytics data, online loyalty data, sentiment data, CRM data and Offline POS Data, with the unifier being the email address of the customer/visitor

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Since the customer interaction events are sequenced, it becomes easier for the marketer to attribute or assign custom weights to each interaction. Assigning scores independently to each interaction will help arrive at near accurate custom attribution models.

You can also assign score to the sentiments of the customers and use this value to calculate retention rate , rather than just calculate based on trend. Gathering information through opinions and feedback should help arrive at predicting the retention rate of an individual customer

Please note that some part data on the screenshot has been either changed or blocked to make sure we stay aligned to the conditions set by the client. So the email address and some of the URLs are changed to suit the request