How real time automation helped increase customer experience and quality of leads for a B2B enterprise

Background:

A B2B services company’s┬ásales team depended on their online marketing activities and website for sales leads.

The company was also facing challenges related to cost of customer acquisition because the leads generated by online activities were often not of high quality. The lead quality also affected their conversion funnel and their typical conversion ratio for website leads was about 2-3% .
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