In today’s mobile world, marketers need to find new and innovative ways for their app to stand out from the crowd – beyond the download. Millward Brown Digital survey (August 2016) revealed that 43% of US smartphone owners use only four to six apps on an average day. Considering that the average person has 55 apps installed on their person’s device, your app has to work hard to compete for user attention. The same study found that 72% of smartphone owners deleted an app because they rarely used it. These statistics underline the importance of mobile engagement to actively retain and engage users.
For many mobile marketers, it can be challenging to measure KPIs, such as Customer Lifetime Value (CLTV) and Average Revenue per User (ARPU), effectively. Each app platform has its own restrictions and device identifiers, which complicates the situation. Marketers need to work with multiple SDKs to measure the right KPIs. Continue reading →
Modern marketers understand that mobile apps are far more effective than SMS or mobile-optimized emails and are now using mobile apps as the priority touch-point to engage customers with personalized messaging. With more users buying online, businesses are working towards building their own app where they can engage their mobile customers more effectively.
Marketers are focused on data insights and personalization, along with effective app design to improve their customer engagement rate. Tracking SDKs are effectively used to get behavior insights of the target audience which can be used to understand user behavior and strategize contextual messages
App Notifications can solve problems of getting your customers to remember your app, understanding their usage flow, creating goal based usage pattern and rewarding them with personalized gifts. Solving these problems can triple retention and engagement rate
According to a Gartner study, rational customer engagement through systematically ‘teaching’ your customers to make the best use of your products, is one of the key ways for developing an appropriate deep understanding of the products
Plumb5 Mobile SDK helps marketers to track and engage customers on their mobile apps. Plumb5 tightly ties mobile behavior and web behavior, which allows the marketer to seamlessly visualize each customer behavior across both active touch-points.
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