Effective data management is crucial for driving business growth

There are numerous challenges to be overcome before winning over a valued customer to your business fold. Sifting an unresponsive customer email from a responsive one in your data base is one such challenge.

Data management

Using Plumb5’s unified customer profiling feature, you can import two or more data sources and create a unified sheet using common identifiers between sheets to overlay data.

Map method

The method is used when two unique customer data types are tagged to arrive at a unified relationship of the identifier. For example: When tagging data, imported from a customer loyalty site and a mail service report, it will be found that the unique identifier is the email of the customer. Using the identifier, reports of email effectiveness and spends on each customer can be derived. Continue reading →