Evolution of Data Model in Plumb5

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From generating real-time insights from data inputs from a couple of touch-points to automating business processes over holistic business data, the Plumb5 data model has come a long way. What started as a customer-as-the primary-key design for data collected from marketing touch-points is now scaled to incorporate every data parameter of the business, with customer key still in the center.

The data model design now lends itself to real-time learning over unified 1:1 customer data, which allows the machine to automate next steps in a business process using synthesized intelligence.

Reference links to understand real-time AI capabilities of the platform

  1. Real-time Pattern Detection 
  2. Real-time Recommendations
  3. Real-time Recommendations using NLP
  4. How Autosegmentation work?
  5. How Behavior Scoring works?
  6. Automation routines

 

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