Streamlining customer data can not only yield great results but also reveal the returns to your marketing investments. Today, marketers are working on siloed systems which account to data disconnectivity and improper measurement.
In the current state of affairs, marketing activities conducted could be highlighted as traffic/visitor generation, where marketers spend hordes of money advertising on social sites, search sites, and affiliate sites. Traditional marketers use TV ads or print ads to create awareness about their products. As online advertising are measured, you can get a fair view on how these investments performed. But the truth is that these investments only yield when customers who see the ad also make a purchase. Continue reading →