Streamline customer data for better marketing results

Streamlining customer data can not only yield great results but also reveal the returns to your marketing investments. Today, marketers are working on siloed systems which account to data disconnectivity and improper measurement.

In the current state of affairs, marketing activities conducted could be highlighted as traffic/visitor generation, where marketers spend hordes of money advertising on social sites, search sites, and affiliate sites. Traditional marketers use TV ads or print ads to create awareness about their products. As online advertising are measured, you can get a fair view on how these investments performed. But the truth is that these investments only yield when customers who see the ad also make a purchase. Continue reading →

Plumb5 for Your Home-ware Business

With an increasing number of businesses seeking to take advantage of the rapid growth in the e-commerce sector, desktop, tablet and mobiles have become their new shops and showrooms.Business platforms and technologies that suit every kind of consumer, products and services are jumping on to the e-commerce bandwagon to stand out from the rest in the market.

Today, consumers trust the online shopping platform as much as they have faith on their favorite brands. Selling home-ware online has become the new trend in the world of online business. Be it a table, a bed, kitchenware, or furniture and lighting for the entire house, there is nothing that you cannot find online in multiple styles and colors. If you are one of the proud owners of an online home-ware business and looking for a platform to boost your business then you’ve come to the right place.

Plumb5 is capable of giving you inputs and insights which would help you transform your e-commerce business. With the real-time insights, it analyzes and understands the visitors’ trail and behavior on your website. With the power of such information, you can focus and enhance the sections which are in need of your attention.

With Plumb5, you can also generate personalized emails for your consumers, announcing sales, offers and new launches through your website. With the power of automated bots, you just need to provide information for your sales and social media, and return only to check the results and insights gathered in a simple and detailed manner at one single place.

Home-ware and furniture businesses are slowly getting into the online world. Employ Plumb5, if you happen to do business in any one of them and irrespective of its scale, whether a startup or an established one, then it is just the right time to empower it and see a visible rise in revenue graph, customer loyalty and popularity.

Understanding customer’s preference holds the key

India’s e-commerce segment is on the threshold of another big explosion. And, this time round the trigger is a projected leap in demand in the country’s all-weather jewelry sector. According to an estimate the e-commerce market for jewelry is expected to touch $2.5 billion mark in the next five to ten years!

Break neck competition!

That indeed should warm the cockles of jewelers, eyeing for the largest share of the pie. The competition has already reached a break-neck speed on the web as more and more jewelry manufacturers and sellers are taking recourse to e-commerce and social marketing to attract the customers to their folds.

Challenges galore

The concept of e-commerce has firmly taken roots in Indian soil as increasing number of customers are now engaged in online purchases of products and good. Selling high-value jewelry through online channels is bound to become the necessary point of sale to retailers and customers alike.

Upbeat mood!

Despite the seeming initial hiccups in expanding online customer base, jewelry retailers are fairly upbeat about the growth in the business in the coming days. According to some big players in the trade there are clear advantages of doing business online. The customer is not required to leave the comforts of their homes and can take their own sweet time to decide on the product of their choice before they click on the payment.

Customer behavior

In the virtual world of online businesses, where a face-to-face customer interaction is non-existent engaging them in decision making processes and understanding their behavioral chemistry becomes critical factors to drive businesses.

Plumb5 marketing platform

It is in this scenario that Plumb5’s real time unified marketing platform assumes so much importance. It is a multi faceted platform built to increase profitability through effectiveness of all marketing engagement, customer delight across touch-points, and provides total control on customer marketing spends. All this on a single platform

Build customers base with Plumb5

The platform lets retailers track visitors on their online stores, gather information about their preferences and behavior, engage online visitors, target personalized offers and convert them into actual buyers.

It also helps retailers connect socially with customers by updating them on latest product offerings besides creating effective relationship paths and increasing lifetime value.

Accessorize Your e-Commerce with Plumb5

Accessories are an essential part of the fashion world. Be it a dress, a saree, or a pair of jeans with a shirt, accessories such as footwear, belts, scarves, hats, rings, etc. complete the perfect look fashionistas aim for.

As fashion has become an integral part of the society, among people of every age group and category, it has become a tough competition for the online marketers to stay in the business.

Plumb5 helps your online business of accessories and fashion become a brand from just a marketing website. With the help of multiple features provided by Plumb5, an online fashion website can emerge as the best sellers of accessories, but can also leave a mark as capable of providing the best and latest from the house of fashion to the consumers.

Target the Right Audience:

Hairband for little girls, earrings for a party wear, special jewelries for the bride-to-be, a website might have it all. But it will fetch revenues only if it reaches the right audience who want to indulge in online shopping for their need. With Plumb5, the marketer can target the right audience by aiming at their preference and activity on the website.

Woo Them with Offers:

The terms “Sale” and “Discount” attracts attention of every customer. Treat your customers with offers and discounts that they would not want to miss out on. With Plumb5, keep a close eye on the market and trending accessories and style in the fashion world to offer the best to your customers. Offer seasonal sales and coupons during peak seasons and festivals to attract them to your website.

Add a Little Touch of Personalization:

With Plumb5, you can add a touch of one-to-one communication by sending personalized messages and emails. Using engagement automation, messages are triggered to keep the visitor engaged even after logging out of the website. Keep them updated with offers and discounts which they wouldn’t want to miss.

With Plumb5, you can also keep a track of their birthdays and anniversaries and send discount coupons to them. Generate revenues and customer loyalty by continuous customer engagement.

Plumb5 helps your e-commerce business to bloom by being friends with your customers.