Cross-domain visitor engagement

For businesses having multiple websites/apps, it could be meaningful to understand and engage their users on any of their brand websites. FMCG companies with dedicated websites for each brand or a hotel with websites for each property will have more opportunities to engage or cross-sell, whenever the user is active in any of their websites or apps.

Cross-domain visitor engagement allows businesses to engage visitors on any of their websites. Marketers can create user segments based on cumulative insights across domains and trigger engagements wherever the user is active.

 

Cross-domain tracking and dynamic tag management make it possible for engagement to merge sessions of two related sites pertaining to the same user, as a single session. Engagement can be triggered based on behavior recorded on the linked site.

 

The Plumb5 tracking script has linking features that allow the source domain to share relevant keys, where the destination domain can access it. The above screenshot shows the user’s click stream of related websites, sequenced by time stamp.

Plumb5 offers an easy interface to link all your domains for unified tracking without having to depend on engineers to integrate code. Using linked data, you can create custom segments spanning data across two or more sites and set global engagements that can fire on any targeted site.