Cohort Analysis

Cohort analysis helps measure users who share common characteristics over a period of time. Cohort Analysis can be used to measure subscription attrition, user engagement or to estimate lifetime value. For example, when we do a cohort anlaysis for understanding traction in user engagement, we group people based on their joining date. The people who joined our service in January make up the January cohort, the people who joined in February make up the February cohort, and so on which is further analyzed to understand how each cohort stays engaged over time.
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