In today’s mobile world, marketers need to find new and innovative ways for their app to stand out from the crowd – beyond the download. Millward Brown Digital survey (August 2016) revealed that 43% of US smartphone owners use only four to six apps on an average day. Considering that the average person has 55 apps installed on their person’s device, your app has to work hard to compete for user attention. The same study found that 72% of smartphone owners deleted an app because they rarely used it. These statistics underline the importance of mobile engagement to actively retain and engage users.
For many mobile marketers, it can be challenging to measure KPIs, such as Customer Lifetime Value (CLTV) and Average Revenue per User (ARPU), effectively. Each app platform has its own restrictions and device identifiers, which complicates the situation. Marketers need to work with multiple SDKs to measure the right KPIs. Continue reading →