Prism of Possibilities

Plumb5 integrated learning engine can provide businesses with a range of growth possibilities influencing top-line and bottom-line revenue growth. The AI engine which learns from the unified customer stack using segment-of-one customer data is able to address individual patterns and deliver personalization based on individual patterns. For a more global view, these similar individual patterns are grouped for users to view at a macro-segment level.

Listed are the aspects that are solved or optimized in order to ensure business profitability through AI and Automation. Continue reading →

Evolution of Data Model in Plumb5

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From generating real-time insights from data inputs from a couple of touch-points to automating business processes over holistic business data, the Plumb5 data model has come a long way. What started as a customer-as-the primary-key design for data collected from marketing touch-points is now scaled to incorporate every data parameter of the business, with customer key still in the center.

The data model design now lends itself to real-time learning over unified 1:1 customer data, which allows the machine to automate next steps in a business process using synthesized intelligence.

Reference links to understand real-time AI capabilities of the platform

  1. Real-time Pattern Detection 
  2. Real-time Recommendations
  3. Real-time Recommendations using NLP
  4. How Autosegmentation work?
  5. How Behavior Scoring works?
  6. Automation routines

 

Evaluating the right AI Platform for your business

As businesses are increasingly laying their focus on artificial intelligence solutions, it might be important to understand what goes into implementing these solutions.

Most business product and solutions have now taken to the tone of customer satisfaction, making every solution look the same. It’s only a matter of time, that they will all offer or at least speak about artificial intelligence. I would assume, it would become increasingly difficult for the businesses to understand the truth behind these systems. Continue reading →