An engagement form is the most crucial element on any website or a landing page.Businesses can generate leads with ease by using engagement techniques. The process of lead generation starts with a strategy to convert website visitors into prospects by enabling them to interact with your brand.
As a part of the lead generation process, the engagement forms should be informative and attractive enough to gauge the attention of the visitors for a better conversion rate. An engagement form bridges the gap between consumers’ requirements and offers made by sellers. It allows businesses to capture the required details from prospects who visit your website and want more information.
The Art of Converting Information into a Customer
People are sensitive about what information they provide to others both offline and online. Capturing data from the website traffic canbe a simpletask if marketers can ask the right questions in a professional way. Based on the information generated through engagement forms, businesses can effectively formulate their marketing strategies in the long-run. Lead engagement forms can be solid gold for your business. The contact information you glean from these forms belongs to people who are curious about your products/services.
Engagement forms are useful to:
- Capture visitors’ data like name, contact details, email address, query etc.
- Target a particular page based on visitors’ frequency
- Target visitors based on page depth
- Measure the time spent on each page
- Understand customer’s requirements, thereby converting them into leads
- Target customers according to country and city
A properly designed engagement form is one of your biggest opportunities for a conversion lift. The use of engagement forms is likely to gain more benefits especially for e-commerce businesses. They don’t let users go unnoticed and draw attention towards each product listed in the shopping cart. If a visitor drops a product from the shopping cart, the forms can offer good incentives,to entice the consumer to make the purchase decision. These forms are also useful in making spot offers, can be used as a strong marketing tool to promote sales by offering appropriate discounts, and coupons.
Plumb5 offers flexible and lite engagement forms that can be created based on visitor analytics as well as umpteen permutations and combinations of visitor analytics and behavioral rules. This enables the marketers arrive at engagement form campaign structures to get the best MROI on their marketing campaigns.