Most businesses face marketing issues at any given point of time since they require professional approach and research-driven inputs. Typical marketing issues inherently vary from industry to industry oreven business to business. It is never easy for businesses in the apparel industry to chalk out effective marketing strategies to keep up with business profitably due to rapidly changing customers’ expectations and market trends.
Despite many researches, the apparel industry is going to be a tough task for digital marketers to cope up with the expected results. It is because of challenges that are likely to be faced, which are sustainability, lack of operational efficiency and the increasing impact of social media on business.
Digital marketers are spending lot of their time in bringing traffic to the website by using SEO, SEM, PPC and social media, but the real game starts when a customer lands on the website. It is absolutely necessary to understand customers and analyze their buying behaviors and patterns to craft suitable marketing solutions.
Many businesses, in the apparel industry, are today facing low retention, low conversions, high customer acquisition costs, low engagement and low average revenue per visitor as they fail to understand their clients’ needs or take suitable remedial actions.This makes businesses to look at optimal platforms that can boost sales with minimal efforts and lesser spends.
A Compact Platform that Suits any Style
Plumb5 is a segment-of-one marketing platform, which addresses and solves the above problems, using real time engagement and personalization. It helps not only in understanding who is on the website but also to engage, understand insights and behavioral traits of that visitor. Plumb5 aids in broadening the conversion rates.
With the help of real time tagging, Plumb5 can provide full details of visitors along with their previous history on the website. It is primarily a real time marketing and integrated tool that works with different features such as rule based engagement through forms, banners etc. It is helpful even in personalization of the website for visitors in order to have a better feel and experience.Plumb5 provides real-time support if a person seeking instant help by utilising the inbuilt interactive chat feature.
Multi-functional and Multi-faceted
Using this unique marketing platform, businesses in the apparel industry can:
- track visitors on the basis of sources (ads), locations, site behaviour and activities, add to cart events, abandonment etc
- evaluate and validate content/product views of visitors and recommend
- generate engagement forms based on customers’ behaviours
- Initiate mail triggersand automate periodic rule-based email follow-ups
- connect with customers socially to offer updates and offers
Above all, Plumb5 also offers users’ in-built features such as feedback widgets, hybrid chats, click-to-call widgets, topic crawlers, brand sentiment search etc. With these functionalities, Plumb5 intends to remove the need for companies to make huge investments in sales promotional activities.