E-commerce today is a booming sphere of business, where it provides freedom to the customers to get all their desired services at their fingertips. Few clicks and one can buy anything under the sun. With such opportunities, every business is adapting online commerce in order to accelerate time to revenue, which converts to growth.
The competitiveness is driving business to focus on consumer-centric marketing strategies for satisfying services in order to stay ahead of everyone. The simple mantra to this is: to listen and record consumer’s experience, across all touch-points so that a more relevant and delightful experience can be built to keep customer satisfaction high.
Track the Visitor Activities with Eagle’s Eye
It has become easier for business websites to keep a track of the number of visitors to their website and their activities. For example, an apparel and accessories website would like to see what kind of visitors visit their website more, and categorize them into age, gender, areas and preferences, which helps the business to understand their reach, and plan marketing strategies for the category of the highest visitors in mind.
Real Time Tracker, a script based feature in Plumb5, helps the website managers to keep a record of the anonymous visitors, and their activities, like how long the visitors have stayed on the website, what are the different sites that they have visited and how long did they stay there, if they have clicked on any of the products in the website, etc.
This helps in quantitative analysis of the collective information of the website and its reach among the consumers, and in the qualitative analysis of collective data on the most visited sites and products in the website, which in turn helps the business websites to observe what their popular products and services are.
Leading the Leads towards the Best
Real Time Tracker also helps in categorizing the visitors into two categories: one is the lead i.e. the person who signs up for the website and his/her name, location and contact details are stored in the server; the second one is the anonymous visitor, who does not sign up for anything, but just stays and searches different products and services in the website. The lead becomes a privileged visitor who receives notification about the sales and launches on the website according to his choices and most viewed products and services.
This way, the website remains in touch with each lead through automated personalized e-mails and notifications. However, Plumb5 also helps the website to convert anonymous visitors to leads with a range ofengagement forms to understand preferences or garnerthe contact details of the visitor.
It has also become possible for websites to segregate the light shoppers versus the big spenders. This way, Plumb5 helps them to plan a strategy on how to approach them with discounts and products which would suit their budget and taste. This helps businesses to stay connected with the lead throughout and invite them more to utilize their services and products.
Caring About Customer Sentiments
We are living in the time where people like to put up everything on social media, it is important to use it as a tool to keep a check on how customers feel about the product and their services. Social media is not only about connecting with friends, but has also become a source of information and feedback. A space in the social media platform helps in advertising the website online on different platforms, inform people about new launches and sales, and let customers post their feedback about their experience. Plumb5 helps the business to keep a record of the customer sentiments, address queries and improve their services based on their feedback. A happy customer is always one step up on the ladder of success.
In case of any kind of queries that comes in the way of utilizing the services, Plumb5 provides space for online chatting with the people working for the website, which helps them to clear all their doubts and questions before making a transaction.
With the booming population, technology, consumerism, and competition come with an exasperating amount of data. To develop from the renaissance style of manning each of them manually, technology has found a way within, to structure and align data, so as to make it agile and easy for businesses to stay competitive in the customer satisfaction space.