Social behavior of your customer segments

It is becoming extremely important to stay connected with the prospects and customers, socially. You can listen, understand, address product queries and advocate customers more effectively. It is extremely important to know the social sites where your customers is active and build pages/apps that help in customer experience or service

Plumb5’s Social Utility(QuanT5) helps marketers to connect their prospect/customer lists and search for social profiles across various social sites. Once identified, the marketer can send invites to connect with them. This not only allows the marketer to engage and address customer queries but also allows the customer or the prospect, to get in touch with the brand in case of product support or complaints

The Social Feature is seamlessly integrated with the customer analytics module on Plumb5 which allows marketers to understand and monitor the social behavior and activity of customer segments, created based on web behavior, purchases, lead nurture stages or by loyalty scores

The below graphic illustrates how customer’s within a segment, is linked to social behavior and activity. This helps in targeting personalized social campaigns.

socialcoh

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